FitLine’s e‑commerce was outdates and visually unappealing. Also the we had two different websites: fitline.com for marketing content and pmebusiness.com for shopping. This created a disjointed experience that was hard to navigate and lacked the information customers needed to make confident purchases.

I had a chance to own UX/UI Design in this project from beginning to an end, as the only Product Designer in the team. (Case Study is in process)