Denys Ishchenko | Product Designer

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About

Hey, I’m Denys! I grew up in Ukraine 🇺🇦 but always dreamed of living abroad. So, at 15 I moved alone to Poland to study and it taught me independence and how to figure things out on my own.

I discovered design through frontend development. Building things led me to Figma, where I found what I actually loved: designing products. What started as a hobby turned into full-time freelance work.

In 2023, I moved to Luxembourg 🇱🇺 to work at PM-International, where I design product experiences for 500k MAU. My office has people from 20+ countries, and being around so many cultures opened my mind in ways I didn't expect.

I'm also exploring AI tools like Cursor for prototyping and actively vibecoding with AI and excited to see how it's changing design.

Experience

Senior User Experience Designer @ PM-International

Apr, 2023 – Present

· Led the full redesign of the FitLine e-commerce website (fitline.com, 500k+ MAU), increasing average session engagement rate by XX% and raising the accessibility score to XX. · Designed PM Wiki, a structured knowledge hub that centralizes key company information for customers, reducing support requests by X%. · Designed a scalable design system for both of our brands (PM-International and FitLine), improving consistency across products and speeding up delivery for design and dev teams.

Senior User Experience Designer @ PM-International

Luxembourg, on-site – Apr, 2023 – Present

Leading the redesign of FitLine E-commerce website (800k+ monthly visitors), collaborating closely with developers and stakeholders. Designing new pages and enhancing existing company websites to improve user experience and consistency.

Senior User Experience Designer @ PM-International

Apr, 2023 – Present

Design Mentor @ Svitlo.Education

March 2023 – November 2023

• Mentored 25 students through two real portfolio projects. Answering their questions, giving feedback, reviewing work, and guiding their design process. • 80% of students completed both projects. Some of the work done by students: https://www.behance.net/SvitloEducation

Design Mentor @ Svitlo.Education

Remote, March 2023 – November 2023

Freelance Product Designer

2020 – Dec 2023

· Designed 100+ end-to-end design projects for clients and companies across 15 countries, achieving a 95% client satisfaction rate. · Worked from brief to final delivery, covering research, wireframes, prototypes, and UI Design.