My story.
Hey! I'm Denys and I grew up in Ukraine. I didn’t know what design was back then, but my favourite toy was LEGO – I loved building things from scratch.
I always dreamed of living abroad, so at 15, I moved by myself to Poland to study. That’s where I discovered frontend – HTML, CSS, a bit of JavaScript. I didn’t love the coding part, but I liked making things feel clean and easy to use. Then I found Figma and no-code tools and that’s when it thought – I could build without writing code.
I really loved it and was learning everyday – YouTube, great mentors, trying things, failing, improving. I did my first projects for fake clients and worked for free just to get better. Step by step, that turned into freelance work in 2020, and explaining what I do for a living to my family.
Right about the time, when my family understood (most part) my job description I was already working I mostly worked with Russian clients. But when the full-scale war started, I cut ties immediately. That moment pushed me to learn English and start freelancing for the western market. I began posting my work on Dribbble, and soon, a company from Luxembourg, PM-International, reached out. Then came more clients from Luxembourg, Germany, the U.S., and even China.
In 2023, PM-International (the #6th biggest direct selling company in the world) offered me a full-time position in Luxembourg. Currently leading a full e-commerce redesign for 800,000+ montly visitors in 45+ countries. I handle everything from UI, UX, dev handoff to stakeholder reviews. So far this is a great challenge.
For me, design isn't just how it looks – it’s how it works, how it feels, and how it solves the right problem.
Hey! I'm Denys and I grew up in Ukraine. I didn’t know what design was back then, but my favourite toy was LEGO – I loved building things from scratch.
I always dreamed of living abroad, so at 15, I moved by myself to Poland to study. That’s where I discovered frontend – HTML, CSS, a bit of JavaScript. I didn’t love the coding part, but I liked making things feel clean and easy to use. Then I found Figma and no-code tools and that’s when it thought – I could build without writing code.
I really loved it and was learning everyday – YouTube, great mentors, trying things, failing, improving. I did my first projects for fake clients and worked for free just to get better. Step by step, that turned into freelance work in 2020, and explaining what I do for a living to my family.
Right about the time, when my family understood (most part) my job description I mostly worked with Russian clients and companies. But when the full-scale war started, I cut ties immediately. That moment pushed me to learn English and start freelancing for the western market. I began posting my work on Dribbble, and soon, a company from Luxembourg, PM-International, reached out. Then came more clients from Germany, UK, the U.S., and even China.
In 2023, PM-International (the #6th biggest direct selling company in the world) offered me a full-time position in Luxembourg. Currently leading a full e-commerce redesign for 800,000+ montly visitors in 45+ countries. I handle everything from UI, UX, dev handoff to stakeholder reviews. So far this is a great challenge.
For me, design isn't just how it looks – it’s how it works, how it feels, and how it solves the right problem.
Hey! I'm Denys and I grew up in Ukraine. I didn’t know what design was back then, but my favourite toy was LEGO – I loved building things from scratch.
I always dreamed of living abroad, so at 15, I moved by myself to Poland to study. That’s where I discovered frontend – HTML, CSS, a bit of JavaScript. I didn’t love the coding part, but I liked making things feel clean and easy to use. Then I found Figma and no-code tools and that’s when it thought – I could build without writing code.
I really loved it and was learning everyday – YouTube, great mentors, trying things, failing, improving. I did my first projects for fake clients and worked for free just to get better. Step by step, that turned into freelance work in 2020, and explaining what I do for a living to my family.
Right about the time, when my family understood (most part) my job description I was already working I mostly worked with Russian clients. But when the full-scale war started, I cut ties immediately. That moment pushed me to learn English and start freelancing for the western market. I began posting my work on Dribbble, and soon, a company from Luxembourg, PM-International, reached out. Then came more clients from Luxembourg, Germany, the U.S., and even China.
In 2023, PM-International (the #6th biggest direct selling company in the world) offered me a full-time position in Luxembourg. Currently leading a full e-commerce redesign for 800,000+ montly visitors in 45+ countries. I handle everything from UI, UX, dev handoff to stakeholder reviews. So far this is a great challenge.
For me, design isn't just how it looks – it’s how it works, how it feels, and how it solves the right problem.
Currently I work on end-to-end e-commerce redesign at PM-International in Luxembourg, designing for a 800k+ monthly visitors in 45+ different countries.
I work closely with engineering, marketing, and management to deliver scalable, high-impact solutions. My interfaces are intuitive, easy to use and are influenced by modern design principles.
Currently I work on end-to-end e-commerce redesign at PM-International in Luxembourg, designing for a 800k+ monthly visitors in 45+ different countries.
I work closely with engineering, marketing, and management to deliver scalable, high-impact solutions. My interfaces are intuitive, easy to use and are influenced by modern design principles.
Currently I work on end-to-end e-commerce redesign for FitLine at PM-International in Luxembourg, designing for a 800k+ monthly visitors in 45+ different countries.
I work closely with engineering, marketing, and management to deliver scalable, high-impact solutions. My interfaces are intuitive, easy to use and are influenced by modern design principles.
Currently I work on end-to-end e-commerce redesign at PM-International in Luxembourg, designing for a 800k+ monthly visitors in 45+ different countries.
I work closely with engineering, marketing, and management to deliver scalable, high-impact solutions. My interfaces are intuitive, easy to use and are influenced by modern design principles.
Experience
Experience
Product Designer at PM-International
Luxembourg, on-site
Apr, 2022 – Present
Leading the redesign of FitLine E-commerce website (800k+ monthly visitors), collaborating closely with developers and stakeholders. Designed PM Wiki, a structured knowledge hub centralising key company information for customers. Designing new pages and enhancing existing company websites to improve user experience and consistency.
Product Designer at PM-International
Luxembourg, on-site
Apr, 2022 – Present
Leading the redesign of FitLine E-commerce website (800k+ monthly visitors), collaborating closely with developers and stakeholders. Designing new pages and enhancing existing company websites to improve user experience and consistency.
Product Designer at PM-International
Luxembourg, on-site
Apr, 2022 – Present
Leading the redesign of FitLine E-commerce website (800k+ monthly visitors), collaborating closely with developers and stakeholders. Designed PM Wiki, a structured knowledge hub centralising key company information for customers. Designing new pages and enhancing existing company websites to improve user experience and consistency.
Product Designer at PM-International
Luxembourg, on-site
Apr, 2022 – Present
Leading the redesign of FitLine E-commerce website (800k+ monthly visitors), collaborating closely with developers and stakeholders. Designing new pages and enhancing existing company websites to improve user experience and consistency.
Design Mentor at Svitlo.Education
Remote
March 2023 - November 2023
Mentored 25 students who also had recorded lessons from the online school, providing additional guidance and feedback as they developed two real concepts for their portfolios. It was a really nice experience, watching them improve every call we had. I also learned a lot in the process of giving feedback :) Some of the work done by students: https://www.behance.net/SvitloEducation
Design Mentor at Svitlo.Education
Remote
March 2023 - November 2023
Mentored 25 students who also had recorded lessons from the online school, providing additional guidance and feedback as they developed two real concepts for their portfolios. It was a really nice experience, watching them improve every call we had. I also learned a lot in the process of giving feedback :) Some of the work done by students: https://www.behance.net/SvitloEducation
Design Mentor at Svitlo.Education
Remote
March 2023 - November 2023
Mentored 25 students who also had recorded lessons from the online school, providing additional guidance and feedback as they developed two real concepts for their portfolios. It was a really nice experience, watching them improve every call we had. I also learned a lot in the process of giving feedback :) Some of the work done by students: https://www.behance.net/SvitloEducation
Design Mentor at Svitlo.Education
Remote
March 2023 - November 2023
Mentored 25 students who also had recorded lessons from the online school, providing additional guidance and feedback as they developed two real concepts for their portfolios. It was a really nice experience, watching them improve every call we had. I also learned a lot in the process of giving feedback :) Some of the work done by students: https://www.behance.net/SvitloEducation
Freelance Product Designer
Remote
2020 - present
During those 5 years, I’ve managed to do 120+ design projects and to work with brands, companies, and clients from various industries, in 14 countries in the world.
Freelance Product Designer
Remote
2020 - present
During those 5 years, I’ve managed to do 120+ design projects and to work with brands, companies, and clients from various industries, in 14 countries in the world.
Freelance Product Designer
Remote
2020 - present
During those 5 years, I’ve managed to do 120+ design projects and to work with brands, companies, and clients from various industries, in 14 countries in the world.
Freelance Product Designer
Remote
2020 - present
During those 5 years, I’ve managed to do 120+ design projects and to work with brands, companies, and clients from various industries, in 14 countries in the world.